What We Do

Together, We Power the Spartan Story

Across strategy, creativity, research, and storytelling, our team works to ensure the SJSU brand reflects the energy, ambition, and excellence of our entire community.

We’re proud to champion the people and work that make San José State a leader in higher education.

Our Guiding Principle

We lead the SJSU brand with intention—aligning all marketing and communications efforts with university goals to expand brand awareness, support strategic enrollment, and showcase the excellence that defines Spartans everywhere.

Our Priorities

Awareness

We work to increase recognition of SJSU’s mission, values, culture, and academic excellence across the Bay Area, the state, and the world.

Recruitment

In partnership with Strategic Enrollment Management, we create marketing that attracts and supports success-focused students—from their first interest through graduation.

Engagement

We collaborate with Development, Alumni Relations, and Government & Community Relations to spark excitement and deepen engagement among alumni, partners, donors, and community leaders.

Reputation

We elevate SJSU’s standing as a research-driven, student-centered institution—one that fosters opportunities, mentorship, and post-college success. By highlighting faculty scholarship, student achievement, and institutional impact, we strengthen our role as a leader in education and innovation.