Lockups for Campus Units

These lockups (SJSU monogram + unit name) are designed to create and maintain brand unity and consistency across the entire university. So no matter what campus, college or unit is producing the communication, it is appropriately branded.

On this page:

Lockup Usage
Clear Space
Minimum Size
Download Instructions

Before you download: Please read SJSU Brand Style Guide [pdf] for complete usage standards and sample layouts. For questions, pleae contact the Visual Communication and Design team.

Keep in mind: Your lockup alone doesn’t tell your audiences who you are. The best way to distinguish your department or program is with people-focused storytelling. Learn how to tell these stories by reviewing SJSU's Editorial Style.

Lockup Usage

All of your communications should follow the SJSU visual hierarchy:

Wherever appropriate, the university wordmark or university wordmark with tagline should appear first — placed at the top of the visual hierarchy.
Either the primary mark or your unit lockup should be used as the signature — placed at the bottom of the visual hierarchy. Please do not use your lockup as a header, as a graphic element or as a substitute for illustration.

Deciding when to use the primary mark or your unit lockup depends on your audience (For examples, see page 21 in the SJSU Brand Style Guide [pdf]):

For communication materials with a primarily external audience that may or may not be familiar with San José State, use SJSU’s primary mark.
For materials created for a primarily internal audience, such as current students and faculty members, you may use your unit lockup.
If you’re not sure if your audience is internal or external, or if your audience is a mix of both, please use the primary mark.
For events co-sponsored by two or more campus units, please do not use multiple unit lockups. Instead, use the primary mark and list the co-sponsors in the text. (Example: “Co-sponsored by the Connie L. Lurie College of Education, Department of History and the SJSU Event Center.”)

Clear Space

Never crowd your lockup with other visual elements. Use the height of the capital “S” in “SJSU” as your unit of measurement. Please allow a space of at least “S” around an imaginary box that fits around all the mark’s elements. Never place your lockup over a background with patterns or images—unless you place it reversed in white over a dark image with an opacity of 60 percent or more.

Clearspace SJSU logo example

Minimum Size

Never reduce the width of your lockup to smaller than 1.25 inches or 32 millimeters. A symbol that shows your Spartan pride shouldn’t be diminished.

Clear space SJSU logo example

Download Instructions

All available (linked) or recently requested (not yet linked) lockups are listed below. If you do not see your unit's name, please request a new lockup.