Marketing

3 Units

• Examination of psychological and sociological factors influencing customer decision-making
• Analysis of consumer motivation, perception, attitudes, and buying behavior
• Study of social, cultural, and group influences on purchasing patterns
• Application of behavioral insights to marketing strategy and customer engagement
• Development of skills to assess and effectively satisfy customer needs

Prerequisites: BUS2 130 and any 100W, or SJSU Online Program student and any 100W; upper division standing
Grading: Letter Grade

3 Units

• Focus on design and delivery of marketing messages to targeted audiences
• Analysis and planning across advertising, sales promotion, personal selling, and public relations
  Integration of multiple communication methods for cohesive marketing strategy
• Development of skills to create effective, audience-centered campaigns

Prerequisites: BUS2 130 and any 100W; upper division standing
Grading: Letter Grade

3 Units

• Introduction to empirical study in marketing, including hypothesis formulation and testing
• Focus on questionnaire design, experimental methods, and attitude measurement
• Coverage of sampling, data collection, and statistical analysis
• Application of research findings to marketing decision-making
• Development of analytical and critical thinking skills in marketing contexts

Prerequisites: BUS2 90, BUS2 130, any 100W, upper division standing
Grading: Letter Grade

3 Units

• Integrate and applie core business competencies developed in prerequisite coursework
• Demonstrate strategic marketing planning, analysis, and decision-making skills.
• Synthesize knowledge from finance, management, operations, and communication disciplines.
• Complete comprehensive, real-world marketing projects and presentations.

Prerequisites: BUS2 130; BUS2 134A; BUS2 134B; BUS2 138; COMM 100W / ENGL 100WB / LLD 100WB; Senior Standing
Recommended: BUS2 190
Grading: Letter Grade

3 Units

• Study of marketing of goods, services, and ideas in business-to-business (B2B) environments.
• Analyze distribution channels, pricing strategies, promotional tactics, and marketing research methods.
• Develope strategic marketing plans tailored to organizational buyers.
• Evaluate customer decision-making processes in complex purchasing environments.

Prerequisites: BUS2 130; Upper Division Standing
Grading: Letter Graded

3 Units

• Analyze strategic and operational challenges in retail environments.
• Evaluate store location strategies and trade area analysis.
• Apply merchandise planning, assortment selection, and visual display techniques.
• Assess retail financial management metrics, including sales forecasting and inventory control.
• Develop promotion strategies and store layout designs to enhance brand image and customer experience.

Prerequisites: BUS2 130; Upper Division Standing
Grading: Letter Graded

3 Units

• Explore the strategic role of marketing in startup and early-stage ventures. Apply customer discovery and segmentation frameworks to identify target markets.
• Design marketing strategies aligned with new venture value propositions.
• Evaluate marketing decisions related to product positioning, pricing, and go-to-market execution.
• Analyze case studies and completed applied projects addressing real-world startup marketing challenges.

Prerequisites: BUS2 130
Grading: Letter Graded

3 Units

• Analysis of end-to-end supply chain processes, from sourcing to final customer delivery.
• Apply quantitative methods to optimize planning, implementation, and control of logistics operations.
• Evaluate efficiency and effectiveness in the flow and storage of goods, services, and related information.
• Assess demand forecasting, inventory management, and distribution strategies to meet customer requirements.
  Interpret supply chain performance metrics to support data-driven decision-making.

Prerequisites: BUS2 130; BUS2 190; Upper Division Standing
Grading: Letter Graded

3 Units

• Impact of the international business environment on development of marketing strategy and the marketing mix
• Emphasis on cultivating a global perspective and cultural sensitivity
• Examination of international trade practices, including importing and exporting
• Analysis of environmental factors influencing global marketing decision-making

Prerequisites: BUS2 130; Upper Division Standing
Grading: Letter Graded

3 Units

• Focus on applying Pacific Rim marketing methods in regional markets
• Comparison of American short-term, sales-oriented approaches versus Asian relationship-oriented approaches
• Emphasis on launching a start-up and managing cross-cultural marketing activities
• Topics include product launch strategies, sales presentations, negotiation, promotion, and regional risk management

Prerequisites: BUS2 130
Grading: Letter Graded

3 Units

• Focus on applying marketing methods in developing and high-risk international markets
• Examination of unique challenges in Russian, African, and Islamic regions for U.S. marketers
• Analysis of risks including bribery, corruption, terrorism, smuggling, anti-American sentiment, market-communism, and fundamentalist Islam
• Strategies for adapting marketing approaches to complex political, economic, and cultural environments

Prerequisites: BUS2 130; Upper Division Standing
Grading: Letter Graded

3 Units

• Provides insights into current technologies and media platforms used in marketing practice
• Covers major theories, best practices, and emerging digital tools
• Focus on applying new technologies and media platforms to real-world marketing scenarios
• Develops skills to integrate digital strategies into marketing campaigns

Prerequisites: BUS2 130
Grading: Letter Graded

3 Units

• Teaches skills in personal selling and guidelines for designing and managing the sales function
• Covers advanced sales techniques, high-impact questioning, closing strategies, and objection handling
• Focus on account and territory planning, resource allocation, and sales performance management
• Includes development of sales compensation programs and effective sales team management

Prerequisites: BUS2 130; Upper Division Standing
Grading: Letter Graded

3 Units

• Explores unique marketing needs and challenges of service organizations and goods-oriented firms leveraging service as a competitive strategy
• Examines strategies for delivering superior customer experiences in service-focused businesses
• Analyzes marketing mix adaptations for service environments in domestic and global contexts
• Focus on managing service quality, customer relationships, and competitive positioning

Prerequisites: BUS2 130; Upper Division Standing
Grading: Letter Graded

3 Units

• Introduction to marketing in the film industry, with overview of related fields such as music and fashion
• Examines key players and roles across all aspects of entertainment marketing
• Covers fundamentals of transactions including copyright exploitation, distribution, financing, and money flow
• Focus on strategies for promoting creative products and managing entertainment business operations

Prerequisites: BUS2 130
Grading: Letter Graded

3 Units

Surveys the essentials of sport marketing, including planning, promotions, operations, and market analysis
Emphasizes intercollegiate athletics and professional sports contexts
Focus on enhancing customer experience and ensuring service quality
Examines strategies for engaging fans, managing events, and promoting sports organizations
Prerequisites: BUS2 130
Grading: Letter Graded

3 Units

• Integrative analysis of product development and life-cycle management
• Emphasis on planning and launching new products and services
• Focus on strategies for product positioning, portfolio management, and market introduction
• Examines cross-functional coordination in product/service development processes

Prerequisites: BUS2 130; Upper Division Standing
Grading: Letter Graded

3 Units

• Examines essential soft skills that employers identify as critical for recent graduates
• Covers self-management and interpersonal skills, including listening, flexibility, likability, and work ethic
• Explores giving and receiving constructive feedback, dining etiquette, and cultural sensitivity
• Focus on developing professional behavior and communication skills for workplace success

Prerequisites: BUS2 130
Grading: Letter Graded

3 Units

• Students engage in sponsored projects in marketing and business analytics with a host company
• Collaborate with host company and faculty advisor on project scope, research, and implementation
• Prepare and present a comprehensive project report highlighting findings and recommendations
• May be repeated for credit up to 6 units

Prerequisites: BUS2 130 or BUS2 190 or Instructor Consent
Grading: Letter Graded

3 Units

• Explores selected topics in marketing management or the marketing environment
• Instructor may focus on a single theme or multiple related subjects
• Includes one or more projects, as determined by the instructor
• Provides flexibility to study emerging issues and contemporary marketing challenges

Prerequisites: BUS2 130
Grading: Letter Graded

3 Units

• Focuses on management and operations of trade shows and exhibitions from the perspectives of organizers and exhibitors
• Covers strategic goal setting, economic impact analysis, registration, and marketing strategies
• Explores floor plan and booth design, exhibition technologies, sponsorships, and sustainability practices
• Includes budget planning, event evaluation, and career opportunities in the exhibitions industry

Grading: Letter Graded

3 Units

• Focus on formulating tactical pricing decisions to maximize revenue for hospitality organizations
• Covers history of revenue management, reservation systems, demand forecasting, and inventory control
• Examines cost analysis, pricing strategies, channel management, and revenue management tactics
• Applies concepts to real-world hospitality operations and decision-making

Grading: Letter Graded