Welcome to the Department of Marketing and Business Analytics
Students interested in a career in marketing or business analytics can choose from
one of two concentrations in the Department of Marketing and Business Analytics. A
concentration in Marketing prepares students to pursue a career in a number of different
areas such as sales and promotion, marketing management and social media marketing,
in just about any sector.
For students interested in quantitative approaches to business decision-making, the
Department offers a concentration on Business Analytics.
