BSBA Program Learning Goals

In Spring 2021, a task force of faculty members was created to review and potentially revise the BSBA learning goals to ensure they were up to date and consistent with AACSB recommendations. After receiving feedback from department/school curriculum committees, the Undergraduate Curriculum Committee (UGCC), the Accreditation Leadership Council, and faculty at-large, the task force proposed revisions to four of the six Program Learning Goals. In Fall 2021, the LCoB faculty voted to approve all the revisions. The previous revision to the BSBA Program Learning Objectives occurred in Spring 2012 when they were streamlined from seven to six in response to the 2011 AACSB Peer Review Team’s recommendation. 

1a. General Business Knowledge

Recognize basic business principles and demonstrate discipline-specific competencies as applied to local environments.

1b. Global Business Knowledge

Recognize basic business principles and demonstrate discipline-specific competencies as applied to global environments.

2a. Written Communication

Communicate ideas clearly, logically, and persuasively in written format, using technology appropriately.

2b. Oral Communication

Communicate ideas clearly, logically, and persuasively in oral format, using technology appropriately.

3. Ethics

Recognize, analyze, and articulate solutions to ethical issues that arise in business.

4a. Teamwork 

Demonstrate the skills of effective teamwork.

4b. Diverse Teams

Recognize the complexities and opportunities of working in diverse teams.

5a. Critical Thinking

Critically evaluate complex and unstructured business problems. 

5b. Evidence-based Methods

Understand the use of evidence-based methods to solve problems and make informed decisions.

5c. Technology

Critically evaluate business problems using appropriate tools and technology.

6. Innovation

Apply strategies and procedures to enable innovation.